3 types of headlines that work well (when marketing to B2B professionals)
Begin your headline ideating with these prompts
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3 Types of Headlines That Work Well (When Marketing to B2B Professionals)
Problem Headline
In this headline type, you highlight the prospect’s challenge, need or desire. Think about the biggest headache (pain point) your product or offer remedies, then explore ways to communicate that with impact.
Promise Headline
In this headline type, you highlight the outcome. Think about what prospects will be able to do, solve, achieve, etc., when they buy your product or take advantage of your offer. Also, consider the “You’ll feel…” emotional benefits.
Promotion Headline
In this headline type, you highlight the special offer, deal or discount. This approach works well when the offer is so irresistible that prospects are likely to pay attention. When brainstorming, explore ways to make your offer exciting, a great opportunity, something not-to-be-missed.